Ditch the tired shit. Get words that make an impact.
Wellness content writing for people and brands craving more.
cut the fluff.
Let's talk about the real stuff of health and wellness.
Self care is about so much more than bubble baths and manicures, and health and wellness aren’t limited to a number on a scale or the calories you didn’t eat today. Deep happiness and wholeness are cultivated on the beautiful, messy journey of mind, body, and soul we embark on each day.
And if you want content that cuts through the noise and converts casual browsers into loyal customers, you best be damn sure it speaks to the strength in the struggle and the beauty in the mess—not just the latest skin care product or passing fad.
and you’ve come to the right place.
that's my cue.
Twyla Adkins, at your service.
wellness content writer | professional truth teller | coffee addictI’ve been writing since I was barely old enough to hold a pencil. I believe words have the power to connect us to others and help us feel less alone. I also believe health and wellness are more than skin deep, and that modern brands need content that speaks to people’s hearts and souls. But it wasn’t until I was diagnosed with Multiple Sclerosis and became pregnant with my first child that the importance of authentic wellness really hit home for me personally.
Wellness matters, and so do the words we use around it. I’m on a mission to help wellness brands educate and encourage their audiences to keep going through stories that unpack health and wellness in real and meaningful ways.
enter:
The Fun Facts
I’m obsessed with obscure movie references and all things Star Wars and Harry Potter.
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enter: The Fun Facts
I’m obsessed with obscure movie references and all things Star Wars and Harry Potter.
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I believe Han shot first (IYKYK).
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When I'm not writing, I'm planning my next trip.
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For someone who has killed every plant she's ever had, I've managed to raise a whole ass toddler.
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services
What Can I Write for You?
On-Going Content Writing
Is the blog section of your website getting a little dusty? Bring me on to breathe new life into your content strategy with words that actually engage and inspire your target audience. Whether you need one fresh blog post per month or multiple per week, I’ve got you covered. I’ll handle planning out the content calendar, writing and editing, and optimizing the content for search engines (yup, the dreaded SEO everyone and their mom is talking about.) I offer retainer packages ranging from 3 months to 1 year with a minimum 30 day commitment.
please inquire for package details.
health is wealth
health is wealth
A La Carte Blog Posts
I regularly work with large and small brands to produce featured pieces and relatable content for their sites. Whether you’re planning an upcoming series and need fresh voices, or you’re starting from square one, I’ll write and edit a piece that stops the scroll and speaks to your people.
please inquire for package details.
how it works
A seamless process, from first draft to final delivery.
Connect
Reach out and tell me about yourself, your brand/business, and your content needs. If it seems like a great fit, I’ll send more info via email and/or a link to book a discovery call to talk in more detail.
Chat
We’ll get to know each other, chat about which package is right for you, and sign on the dotted line to make it official.
Create
Depending on your service package, I’ll write and deliver the content on our specified timeline. We’ll then go through a revision process as needed and get it ready to publish!
I Value & Believe:
01. Health is Wealth: Your health and happiness are immeasurably valuable and worth prioritizing.
02. Integrity: Walk the walk.
03. Philanthropy: True success means investing back into others.
04. Creativity: The world does not move without (Black) creativity.
05. Inclusivity: Recognize and advocate for the creative contributions of marginalized groups.
So, what do you say—
Ready to shake things TF up and tell stories that matter?
as seen in:
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as seen in:
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featured work
Peep the ‘Folio
Get a taste for the type of pieces I love to write.
Peloton’s Adaptive Training Program Makes Fitness More Accessible
How to Improve Your Financial Wellness This Year
Perinatal OCD: What It Is and Why It's Important
read up!
Not Your Typical Wellness Blog
Your go-to space to learn and talk about the big struggles, the honest truths, the small wins, and everything in between.
But Enough About Me
We’d be a match made in (writing) heaven if you…
01. Believe Black lives matter
02. Believe non-abled bodies have value
03. Believe in prioritizing wellness
04. Believe the words we use around wellness matter
Made it all the way down here?
It’s time for words that pull their weight.
My pen is poised and ready to write.
faqs
Q: What’s the difference between content writing and copywriting?
A: Good question! Simply put, content writing is often educational, entertaining, and engaging writing that focuses on building community, interest, and trust in a brand or service. Think blog posts, articles, or E-books. Copywriting’s purpose is to persuade readers to follow a specific call to action in advertising and sales and raise brand awareness. Think advertisements, taglines, or social media campaigns.
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i love & respect the curiosity!
faqs
Q: How many revisions will I get?
A: To get your content just right, we’ll go through a revision session where you can provide me with your requested edits. After those changes have been made, additional revisions are available at my hourly rate of $140.
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faqs
Q: What is my turnaround time?
A: That depends! When we get down to the details of your specific project, I’ll be able to give you a realistic turnaround time. Other factors may include your communication and the occasional force majeure.
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faqs
Q: Am I available to collaborate?
A: As long as your pitch, our brand values, missions are a good fit, I’m available for collaboration opportunities. Send me an email at twyla@twylaadkins.com so we can chat!
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faqs
Q: Am I available to write social media captions?
A: I do not offer social media captions as a service at this time.
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back to the start
faqs
Q: What’s the difference between content writing and copywriting?
A: Good question! Simply put, content writing is often educational, entertaining, and engaging writing that focuses on building community, interest, and trust in a brand or service. Think blog posts, articles, or E-books. Copywriting’s purpose is to persuade readers to follow a specific call to action in advertising and sales and raise brand awareness. Think advertisements, taglines, or social media campaigns.
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What I won’t do anymore? Is to exercise because I hate myself.